No flashy logos. No senseless details. Just the world’s most comfortable shoes, made naturally and designed practically.
What happens when a vice captain of a football team and a biotech engineer team up? The super comfortable and eco-friendly shoes are born. Not only Tim Brown and Joey Zwillinger were a smart inventors, their straight to consumer approach was unknown to the sneakers business, when they launched Allbirds in 2016. Their decision of cutting the middle man (retailer) and start to sell footwear made of natural materials via online only might have been seen like a crazy move compared to giant sneakers makers, yet it was a step that allowed them to use the money for development of materials not-used before.
