Taking action by sustainable innovations
When Mads Mørup started KnowledgeCotton Apparel in 2008, he was mostly met with risen eyebrows and scepticism as many has never heard of sustainable clothing and didn’t understand the brand’s goals.
It was Mads’ father that laid down the foundations of what does it mean to do things the “right” and not fast and low-quality way. He learned that constant learning and gained knowledge is the key to build a business that does good and so, from that knowledge the KnowledgeCotton Apparel brand was born.
