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Business unusual

From climbing rocks to climbing the tops of sustainable businesses , Patagonia isn't short of being called the "pioneer of sustainable practices" in the fashion / retail industry.
It all began with Yvon Chouinard, accomplished rock climber fixing some climber's gear and exceeding his manufacturing capacities so he teamed up with Tom Frost. Patagonia (named after mountain region between Chile and Argentina) was established in 1973 and since then continue to inspire other companies to do good business with respect to the planet and the environment. Known for its repair services along with recycling of old but function apparel for refurbishment to upcycling their product, Patagonia took its efforts to new heights when it decided to donate 100% of Black Friday sale for environmental causes in 2016 totalling $10m.

"At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it."

Patagonia's mission statement
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The company is based on four core values:
1.) Quality: Pursuit of ever‐greater quality in everything we do;
2.) Integrity: Relationships built on integrity and respect;
3.) Environmentalism: Serve as a catalyst for personal and corporate action; and
4.) Not Bound by Convention: Our success—and much of the fun—lies in developing innovative ways to do things.”

Yvon Chouinard is also a founding member of One percent for the planet - commitment for businesses to contribute 1% of their revenues to a non-profit organisations focused on conservation and sustainability.
Since it's climbing beginning, the company ventured into other sports and now offers variety of products for all outdoor activities as well as footwear, accessories and even camping food.
Patagonia’s products are known for simple designs and for high quality materials, aiming to produce products that are timeless and long-lasting, while encouraging it's customers to use the products as long as possible.

Patagonia offers

- Outdoor clothing and footwear
- Outdoor equipment (sleeping bags, backpacks etc)
- Camping food
- Used gear

What we love about Patagonia

To wear/use Patagonia's product is to take a stand that you care for the environment you are living in and that you respect the nature.

Patagonia products we like
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