About us Conscious Blog

It warms you, it cools you, it cuddles you.

There are two families with four children between them, that stand behind this family owned small business in Slovakia. The parents were enjoying their activewear from merino wool so much, they decided to create clothing for the ones they love the most, their kids. As always, behind every success there are many tries and fails and given the gentle nature of merino wool, they have learned both, the benefits, as well the limitations of the material, so once they have perfected their models and tested them on their kids and friends, they have become an instant hit among parents in Slovakia.

We fell in love with the versatility and comfort of our activewear made of merino wool and decided we want the same for our children.

In their own words
What separates the brand from others is the forward-thinking as well as principles of slow fashion. What they have come up with are onesies that are growing with your children, covering at least two confection sizes. The two lengths closings are extending the length of the onesie and sleeves with long gathered seams, that allow adjusting to the growing arms.
Because merino wool is thermo- regulating fiber, clothes can be worn all year round, making the clothes usable for a full year or longer, depending on your kid’s growth.
The brand also never wastes any material and fabric leftovers are made into wonderful toys and decorations by the local non-profit organization. The whole amount then is helping women in need.
In their portfolio, you can also find products made of organic cotton and wonderful designs of strawberries, lemons, and more. Whether you choose the onesies, pajamas, long or short-sleeves, or accessories for colder days, you can be assured that each detail of the clothing is well made and thought through to bring joy and comfort to your child for a long time.

What woollies offers?

Baby and kids clothing
Accessories
Toys
Women’s and Men’s activewear (new)

Why we love woollies?

The onesies are super comfortable and last you for a really long time. All the tiny innovations, like the two-size closing on the bottom or a loop on the side for a pacifier, make a really big difference. After trying their products, one can only wonder, why we don’t have all clothing made from merino wool.

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